Marketing-related Wi-Fi services
Loyalty campaigns, lead generation and direct marketing through Wi-Fi
The marketing agencies can leverage Social Wi-Fi and Wecio analytics anddata capture tools. The free Wi-Fi is a powerful tool to collect a large number of registration and logins from customers and prospects, know their behaviour and their interests.
Thanks to the wide network of Wecio Authorized Partners worldwide, that give the best technical support for deployment, configuration and management of multi-location Wi-Fi networks, many local marketing agencies have extended their product offering, integrating Social Wi-Fi in the marketing mix.
Together with social media marketing campaigns, lead generation activities, website/mobile apps and SEO/SEM, Social Wi-Fi gives the best ROI!
Why to integrate Social Wi-Fi in your marketing mix
Are you a location owner, or a marketer?
Wi-Fi allows you to better understand your customers, their needs and their behaviour. Run real-time direct marketing campaigns and loyalty marketing campaigns. Enable people to share their thoughts on the social media and start conversations with them.
Don’t forget to nurture your leads and fidelize them, sending the appropriate contents and marketing messages while they’re in the right stage of the customer’s journey. Use data for intelligent ads retargeting to generate more on-line and off-line conversions.
The Social Dashboard helps you analyze your Social Wi-Fi data and compare them with your Facebook and business insights (e.g. in-store presence data, revenue, number of sales receipts, shopper patterns and telesales performances).
The Social Dashboard shows gender, age, location, Facebook profile, other social network profiles of the users, the fan base growth, and allows you to make queries, download andexport data to every marketing tool you already use.
Thanks to Wecio Cloud Management, the network administrator can share hostpot statistics with his customers, while having full control on the network and the access points.
Generate qualified leads
Social Wi-Fi gives the unique opportunity to boost, in short time, the number of Likes, check-ins and posts on a Facebook page.
It will also increase the overall social reach of the brand.
You can also use the Social Wi-Fi to boost the number of opted-in e-mails for newsletters, or to get more phone numbers for sales calls.
In crowded venues like shopping malls or during events, the Social Wi-Fi is the best way to quickly generate hundreds of leads and increase the number of Facebook fans.